About Us

At Flair we’re known for our wide range of toys including iconic brands, licensed toys and award-winning favourites. We strive to find and develop toys, that provide endless fun, meet childrens and parents’ high expectations and support a childs development through encouraging imaginative play.

Outstanding growth propelled the company, and in 2008, further success was achieved following the acquisition of the company by the European toy group, Giochi Preziosi. Today we celebrate traditional Flair values of long-term brand building, strong trade relationships, excellent customer service and a dynamic business approach in an ever-changing market!

Take a tour of our site to see our latest range of arts and crafts, action figures, collectibles, dolls, games, playsets, plush and pre-school.

 Charity Work

As a member of the British Toy and Hobby Association we are committed to supporting the Toy Trust where every penny raised by goes directly to support the amazing work of children’s charities, that give those who are disadvantaged a chance to access the pleasure of play.  We donate privately, participate in annual team sport events: 80km Bike Rides, 5Km – Marathon Runs, Swims/triathlons, 3 Peak Challenges to name just a few, to raise awareness of the charities and help raise money through sponsorship. In addition, we host local toy sales where all the money raised is donated which also helps to give a little back to our local community.